This is links of London one of the jewellery company’s I looked at for inspiration when starting my henryka work. Link of London is a very well known jewellery brand. Most known for its friendship bracelets http://www.linksoflondon.com/gb-en/online-shop/collections/friendship .
Links of londons branding is very simplistic using a classic black & white with subtle use of hot pink colour scheme which I do admit is very elegant and allows the jewellery to be the main focus point in there design ( http://www.pinterest.com/pin/298926493988886437) but I don’t think the use of the hot pink is neseceary as its not used often enough as a static colour to be justified. the hot pink only is visible when u hover over the navigation of the website. There are only 4 bits of text that are permently in hot pink and the rest is white. Which makes the design look very sloppy as the static pink looks very random. its not till u use the navigation that it comes into place, I think this is a nice touch when u use the navigation but if ur looking at the website when u 1st see it the pink truly don’t make sense.
There ad campaigns are very similar to ones ive seen from dior (http://www.pinterest.com/pin/298926493988912615/) and a particular add campaign from tag hever using Leonardo dicaprio (http://www.pinterest.com/pin/298926493988912728/). The tag add campaign works as u can tell its an advertisement for a watch as the watch is quite prominent, the links of London add campaign of 2010 using cat deely does not work (http://www.pinterest.com/pin/298926493988912747/). the images ive seen of the 2010 links of London add campaign look more to me like a photoshoot for a magazine then a add campaign for a jewellery brand yh add the company logo and ud know its advertising jewellery but the jewellery is not a prominte feature of the image. I think if u use a person in a jewellery add then u should show the product sepretly somewhere on the image like a lot of watch ads do. or go for a completely product orientated add campaign if Pandora can pull it off im sure a company that has world wide success and has been established since 1990 could pull it off.