A major kids cereal brand. Everyone had heard or tried coco pops i personally like tgere branding they contsantly re invent but still remsin reconisableball there tv adds revolve around the monkey that appear on the box the main target audience is childrn between the ages of 3 and 13
Dorset cereal
in my opinion a very high end natural cereal and this reflects in there packaging and prices depending on the ingredients there musili range (there largest range) can range from £2.79 - £3.99 but most are £3.49 or above. Dosest is the biggest cometitor in my opinion to nature crunch as they offer a wide range from porridge, musili, granola to cereal bars and little pots ( 8 pots cost £7.99). I love the dorest cereal branding its very modern and colourful but is still very serfisticated. i personaly have never seen a tv add by dorset cereal. I think this limits its market as it could be a way to get new customers who are more down to earth to try it.
nature valley:
what i think of the branding i thin the branding across the company is very constant and very well excicuted there tv add campain http://www.youtube.com/watch?v=J5rZqQc3oAM is along the same lines as my transport your self concept i beleve that nature valley would be quite a competor to my brand but i think my product would appeal to my target market better as it has a slightly younger and more artistic approach where as nature valley are more regimented in there branding.
has anyone seen this yet
i was browsing the selfridges website when i came across this
http://nonoise.selfridges.com/
its where Selfridges has de branded certain products on there shelves like levis,marmite and Heinz i think this is a cleaver concept as it takes branding were so familiar with and gets rid of it but as those products are so well known there still recognisable even with out there branding i personally think this is brilliant
things ive looked at for my essay
http://www.thedieline.com/blog/2013/1/10/butlers-pantry.html
http://www.thedieline.com/blog/2013/1/9/gabe.html
http://www.thedieline.com/blog/2013/1/8/yili-milkshake.html
http://www.thedieline.com/blog/2013/1/2/before-after-puteus.html?SSScrollPosition=147
http://www.thedieline.com/blog/2012/12/19/the-original-winter-warmer.html
cool business cards
think these might be a good starting point for business card ideas check them out :
http://creativefan.com/pink-business-cards/
http://creativefan.com/blue-business-cards/
http://creativefan.com/red-business-cards/
this one is particularly good as it give good times on how to create stunning busniness cards: http://creativefan.com/business-card-design-ideas-tips/
http://creativefan.com/clever-and-funny-business-cards-that-will-crack-you-up/
http://creativefan.com/50-inspirational-letterpress-business-cards/
http://creativefan.com/35-awesome-business-card-designs-for-your-inspiration/
type
thought these might be usefull for future projects or references:
these are the designs i have done for vacuvita
